How to Start a Blog
Here it is, your not-so-definitive-yet-highly-helpful-guide to starting your very own blog!
Many people would wonder, “why would a church or ministry need to start a blog?” Well, for one thing, you are reading a blog right now. A blog is really just an online medium that has a multiple array of functions. Some use a blog to journal, others to communicate news, others to show pictures and videos. Some combine multiple elements into one blog. Churches can use a blog as their main web site. Pastors and ministers using blogs to communicate to others is not new. Here are some notable blogs:
Dave Workman-Vineyard Community Church
The Resurgence-Mars Hill Church Seattle
I am surprised that more churches do not utilize blogs. You can get a lot of information out quickly, and people do not have to spend a lot of time to get the gist of what you are trying to say (most readers average 1 minute on a blog).
Blog Software
First step, you have to figure out how you are going to host your blog. There are many free blog services out there. There are the ever-popular Xanga and Blogger, but there is also WordPress, LiveJournal, and the much despised MySpace. A newcomer to the arena is Microsoft with their Live Spaces. Search Google to find hundreds of others.
The advantages of using a free host are plenty. The cost, obviously, is free, you do not have to do any of the hosting work, there are communities already built in which makes it easier to attract traffic, and they are loaded with features that take little effort to implement.
The disadvantages are plenty as well. You may have to subject your readers to advertisements that annoy or you disapprove of (MySpace is the worst with this as they often advertise dating services that appear to be more like call-girl services). You may be governed on your content. There are spatial limitations in regards to the amount of pictures or videos you can post, and you usually have to have a prefix or suffix added to your name (for example, “yourname.blogspot.com” which can take from your credibility or professionalism.) Finally, you may be limited in your blogs look and feel.
Alternative: you could host your own blog
I chose this rout for most of the above reasons. I wanted to have complete control over the look, feel, and content. Mostly, I like having my domain name (youseedrybones) independent of any prefix or suffix. So, how does one do this? It might sound complicated, but let me tell you ONE of the easier ways. I am not saying it is the only way, but it is probably the easiest. Register your domain name with GoDaddy and buy your hosting from them. They offer hosting plans for as low as $4.25/month in some packages. They will install WordPress to your site for free. Their tech support is top notch and very helpful even if you created the issue; like when I destroyed my wife’s personal blog. Sorry Honey.
(follow this link to check out GoDaddy: www.GoDaddy.com )
If you go to most other hosting services, you will have to install WordPress on your own. If you are not computer/Internet/code savvy person, this could be frustrating to no end. I stumbled through my first WordPress install and have the scars to prove it. They brag about their famous 3 minute installation, but do not tell you there are some tweaks depending on your hosting…
Why WordPress?
This is my personal choice. It is highly functional, has a great support community, its free, you can add widgets and advertising, and it is really easy to use. You can choose from many others if you like. John from Church Crunch writes a great article on 10 free web site builders here.
WordPress is also easy to edit using Windows Live Writer which I wrote about here.
Find a niche.
When blogging, if you are attempting to communicate a message, it is important to find a niche. For example, some blogs write on personal finances. This blog you are reading here works on finding and sharing ministry resources. If you are a pastor, make sure your people know if you are communicating an extended sermon or if you are blogging personal information. Jumping back and forth can confuse and alienate readers. If you are looking to do both, I would recommend two separate blogs. Remember, your niche can be a particular part of ministry (youth, events, small groups) or it can be a way to add additional ministry to your church or organization (maybe a “car fix-it” group, or a resource for single moms. Some blogs could be for communication among teams, like hospitality or worship bands.). As an individual blogger, you can launch an entire ministry (like this site).
Regardless, you can use blogging to “spread the kingdom” to many others. But beware, blogging is a lot of work and it will take trial and error. Building up a readership is hard and takes time. You will drop the ball at times. Perseverance is important.
Last bits of wisdom
- Give your readers expectations. For example; update on the same day, every time. If your readers know to expect a Tuesday update, they will come back every Tuesday looking for something new. If you update everyday, make sure you stick to it. On that note, do not update everyday unless you are ready for that kind of commitment. I just started, and it can be exhausting at times.
- Only disclose information you would be willing to tell your mom. I have readers from Texas, Spain, and New Jersey. I do not know anyone personally in those locations. They are people I have never met, and I do not feel like divulging any overly personal info. In turn, you can irritate and alienate readers if you get too personal (or those close to you if you spill their privet info all over the Internet). It should not be a surprise that if you go into details about “that weird rash” you might lose readers.
- Keep it simple. Make sure readers can easily navigate your site. It might seem like the more links the better, but that is not true. Given most readers will only spend a couple of minutes on your site, try and make the information as easy to find as possible.
- Believe in what you are writing. Do not write stuff because it sounds educated or because it is the hot issue right now. Write about things you like writing about.
- Proof Read. I am guilty not doing this at times, but it is important.
Have questions about blogging? Please feel free to leave them in the comments sections and I will answer them.
-Don-